ICCCM Journal of Social Sciences and Humanities

From Immersion to Insularity: How Personalized Recommendations Shape User Behavior and Information Cocooning on Douyin

Linfang Li, Balamuralithara Balakrishnan — Fri, 16 Jan 2026 00:00:00 +0000

This paper examines the operational principles and socio-behavioral impacts of personalized recommendation systems on short video platforms, with a particular focus on their role in shaping immersive experiences and contributing to the formation of information cocoons. By leveraging algorithms such as collaborative filtering and deep learning, these systems continuously refine user profiles based on behavioral data, thereby reinforcing content preferences and narrowing information exposure. Drawing on immersion theory and filter bubble theory, this study analyzes how prolonged algorithm-driven engagement leads to unidirectional consumption patterns and diminished cognitive diversity. The article also highlights the risks associated with algorithmic feedback loops, such as attention fixation, preference solidification, and reduced motivation to seek alternative viewpoints. In response, it offers a series of recommendations aimed at users, platforms, and policymakers to promote information diversity, algorithmic transparency, and critical digital literacy. This qualitative analysis contributes to a deeper understanding of algorithmic influence in the contemporary media landscape and proposes pathways toward more balanced and inclusive content ecosystems.

Attitude of Farmers Towards Sustainability of Rice Farming in Sub Urban Area of Sleman Regency

Muhamad Imanuddin — Mon, 12 Jan 2026 00:00:00 +0000

This study aims to determine the level of knowledge of farmers about government regulations on the protection of agricultural land sustainable food and knowing the factors that influence the attitude of farmers towards the sustainability of rice farming. The location is determined by purposive method in six villages which belong to sub urban area of sleman regency. Thirty farmers are chosen as respondents using simple random sampling technique. This research is using the descriptive analysis as the basic method and logistic regression to analyze the factors that influence the attitude of farmers towards the sustainability of rice farming. Primary data obtained through interview by using questionnaire and observation personally. The result showed that knowledge of farmers about government regulations on the protection of agricultural land sustainable food is still very low. Logistic regression analysis shows age, farming experience, farming income, dummy availability of credit and dummy land status significantly influence the attitude of farmers toward the sustainability of rice farming in the alpha 10 percent. On the average, the opportunity of the sustainable farming for farmer in sub urban area of sleman regency is amounted to 53.33 percent.

Career Decision-Making in China: A Moderated Mediation Model of Self Efficacy, Personal Utility, and Subjective Norms

Kexin B., Zainudin Z., Jamil N. K. — Mon, 12 Jan 2026 00:00:00 +0000

Career decision-making among university students is increasingly shaped by both psychological beliefs and sociocultural expectations, particularly in collectivist contexts such as China. Grounded in Social Cognitive Theory, Expectancy Value Theory, and the Theory of Planned Behavior, this study proposes and tests a moderated mediation model explaining how self-efficacy and personal utility influence career choice decisions through support-seeking behavior, with subjective norms acting as a moderator. A cross-sectional survey was conducted among 368 undergraduates from public universities in Liaoning Province, China. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that self-efficacy and personal utility significantly predict support-seeking behavior, which in turn has a strong positive effect on career choice decisions. Support seeking also partially mediates the relationships between the psychological predictors and career outcomes. Furthermore, subjective norms significantly moderate the relationship between support seeking and career choice, strengthening this link under higher perceived social expectations. These findings highlight the integrated influence of personal agency and social context in shaping students’ career decisions in collectivist societies. The study contributes to career development literature by validating a culturally responsive moderated mediation model and offers practical implications for career counseling, family engagement, and policy design in higher education.

Comparison studies of Double Layered Hydroxides modified by sodium dodecyl sulphate and Graphene Oxide composites for the treatment of Coomassie blue (G-250) in wastewater

Rashed Sarah — Mon, 12 Jan 2026 00:00:00 +0000

In this study, Sodium Dodecyl Sulphate modified double layered hydroxides (SDS-LDH) and Graphene Oxide Double Layered Hydroxides (GO-LDH) were synthesized via reconstruction and sonochemical methods, respectively. Batch experiments were performed to study the adsorption behaviour and mechanism of the synthesized adsorbents to eliminate Coomassie brilliant blue G-250 dye (CBB) from an aqueous solution. GO-LDH was more efficient in CBB adsorption through ion exchange, resulting in q_e= 1430 mg/g using 5 mg of GO-LDH at 5 min owing to its high specific average surface area and inter-lamellar distance. However, SDS-LDH depended on the hydrophobic interaction with CBB leading to q_e= 62 mg/g using 85 mg of SDS-LDH at 60 min. SDS-LDH and GO-LDH obeyed the PSO model with a GO-LDH adsorption initial rate 7 times higher than that of SDS-LDH as discussed by the intra-particle diffusion model via three steps.

Potential Effect of Samwa (Cleome Droserifolia) Plant on Hepatointoxication Rats

Neama A. Shalaby, Darwesh M. R — Mon, 12 Jan 2026 00:00:00 +0000

The present study aims to investigate the potential effect of different concentrations of 2.5, 5 ,7.5 and 10% Samwa as powder on Hepatointoxication complications in rats. thirty-six male albino rats, weighing 150±10 g, were used and divided into two main groups. The first group, 6 rats, was kept as a negative (-ve) control group fed on the basal diet while the second one, 30 rats, was injected by Carbon tetrachloride (Ccl4) to induce Hepatointoxication and divided into five equal sub groups. The second group was still fed on the basal diet and kept as positive (+ve) control group and the rest four groups were fed on the basal diet containing 2.5, 5, 7.5 and 10% of Samwa powder. Serum liver function (ALT, AST, ALP). kidney function (urea, creatinine, uric acid), Albumin, Total protein and histopathological changes of liver was examined the obtained results concluding that the feeding with the tested plant improved the kidney functions, liver functions specially the high concentrate of these studied plant used. All of these effects could be principally attributed to the strong antioxidant activities of these plant parts as the result of their high bioactive compounds content. These findings provide a basis for the use of Samwa plant for the treatment of complications caused by Hepatointoxication.

Improving Technological University Students’ EFL Listening and Speaking Competencies Through Using an Online Learning Community Project

Abdel Samad Samah — Mon, 12 Jan 2026 00:00:00 +0000

The study investigates the effectiveness of an online learning community project in enhancing EFL listening and speaking competencies among technological university students. The research involved 60 students in the first year of the specialized Technology of Operating and Maintaining Textile Equipment Diploma at Samannoud Technological University in Gharbia. The study used a quasi-experimental design and divided participants into a control and experimental group. The results showed significant differences in EFL listening and speaking competencies between the experimental and control groups. The effect size of the online learning community project was high, suggesting its use in EFL teaching to enhance students' language skills. EFL students should be provided with such courses.

Study of Drying Techniques on Various Types of Fruits, Vegetables, and Herbs

Neama A. Shalaby, Kadry M. Attallah, Abdelhady Ahmed Omar, Basant M.Aboabdo — Mon, 12 Jan 2026 00:00:00 +0000

This study aims to investigate the effects of various drying methods on different fruits, vegetables, and herbs in terms of chemical composition, sensory characteristics, and overall quality. Drying acts as a crucial preservation method that extends shelf life and reduces food wastage, contributing to sustainable development objectives The research addresses the issue of food loss due to the perishability of short-shelf-life foods, highlighting drying as a sustainable preservation method. Materials such as apricots, grapes, potatoes, moringa, and beets were analyzed using drying techniques including solar drying, microwave drying, and traditional methods. The results show significant impacts of the drying methods on moisture content, antioxidant activity, and phenolic and flavonoid compounds, along with substantial improvements in shelf life and sensory properties. This study provides valuable insights into optimizing drying processes in alignment with sustainable development goals and food waste reduction. Drying ranks among the most prevalent techniques employed for preserving food by lowering moisture levels, which discourages the development of microorganisms and prolongs shelf life. This research examines different drying techniques utilized for fruits, vegetables, and herbs, emphasizing their effectiveness in reducing waste while preserving product quality

Enhancing Wood Technology Education: The Role of Digital Technologies and Artificial Intelligence

Mostafa Ahmed Aboelhasan Ahmed, Mostafa Ahmed Aboelhasan Fatma — Mon, 12 Jan 2026 00:00:00 +0000

Integration of digital technologies and artificial intelligence (AI) in vocational education has largely changed the traditional learning methods in the three -technology program. The study examines 3D modelling software, A-driven equipment, digital manufacturing tools and Virtual Reality (VR) about woodworking education. These technologies contribute to more efficient and modern learning experience by increasing students' involvement, improving the accuracy of wood treatment and durable practice.Through detailed analysis of their applications, this research emphasizes how digital progress promotes innovation, skills development and environmental awareness among students. Conclusions suggest that AI-driven equipment and VR-based simulation facilitate experienced learning, which allows students to interact with complex woodworking processes in a controlled digital environment before using practically implementation. . In addition, AI-Manual machines increase accuracy and efficiency, reduce material waste and adapt to production.The study concludes that professional tree technology can be more adaptable courses than the inclusion of AI and digital technologies in education, which causes students to prepare students for the developed requirements for the woodworking industry and the labor market. These findings emphasize the importance of constant technical integration to equip future professionals with necessary advanced competences in a modern industrial environment.

Assessment of Solar Diffusion Absorption Refrigeration System to Store Crops

Darwesh M. R, Neama A. Shalaby — Mon, 12 Jan 2026 00:00:00 +0000

Food preservation is the technique to prevent food spoilage, food poisoning, and microbial or physical contamination in food. Food preservation includes cooling, heat, smoking, Salting, drying, and irradiation. Refrigeration plays a main role in preserving foods by providing creative ways to meet food spoilage. It is usually stored crops in commercial refrigerators throughout the year. It is used to keep vegetables and fruits fresh and edible, promoting maintaining the crops at a desired temperature, providing oxygen, and removing carbon dioxide thus circulating cool fresh air, preventing tuber desiccation, and keeping crop losses to a minimum. Recently, solar energy has received interest as an alternative energy source for refrigeration systems; especially in places where electricity is expensive or in short supply- with the use of solar energy, usage of conventional energy sources and its peak demand will be reduced. Therefore, the DAR is one of the types of absorption refrigeration systems. The present study investigates the assessment of solar diffusion absorption refrigeration systems to store crops