ICCCM Journal of Social Sciences and Humanities

From Immersion to Insularity: How Personalized Recommendations Shape User Behavior and Information Cocooning on Douyin

Linfang Li, Balamuralithara Balakrishnan — Fri, 16 Jan 2026 00:00:00 +0000

This paper examines the operational principles and socio-behavioral impacts of personalized recommendation systems on short video platforms, with a particular focus on their role in shaping immersive experiences and contributing to the formation of information cocoons. By leveraging algorithms such as collaborative filtering and deep learning, these systems continuously refine user profiles based on behavioral data, thereby reinforcing content preferences and narrowing information exposure. Drawing on immersion theory and filter bubble theory, this study analyzes how prolonged algorithm-driven engagement leads to unidirectional consumption patterns and diminished cognitive diversity. The article also highlights the risks associated with algorithmic feedback loops, such as attention fixation, preference solidification, and reduced motivation to seek alternative viewpoints. In response, it offers a series of recommendations aimed at users, platforms, and policymakers to promote information diversity, algorithmic transparency, and critical digital literacy. This qualitative analysis contributes to a deeper understanding of algorithmic influence in the contemporary media landscape and proposes pathways toward more balanced and inclusive content ecosystems.

Attitude of Farmers Towards Sustainability of Rice Farming in Sub Urban Area of Sleman Regency

Muhamad Imanuddin — Mon, 12 Jan 2026 00:00:00 +0000

This study aims to determine the level of knowledge of farmers about government regulations on the protection of agricultural land sustainable food and knowing the factors that influence the attitude of farmers towards the sustainability of rice farming. The location is determined by purposive method in six villages which belong to sub urban area of sleman regency. Thirty farmers are chosen as respondents using simple random sampling technique. This research is using the descriptive analysis as the basic method and logistic regression to analyze the factors that influence the attitude of farmers towards the sustainability of rice farming. Primary data obtained through interview by using questionnaire and observation personally. The result showed that knowledge of farmers about government regulations on the protection of agricultural land sustainable food is still very low. Logistic regression analysis shows age, farming experience, farming income, dummy availability of credit and dummy land status significantly influence the attitude of farmers toward the sustainability of rice farming in the alpha 10 percent. On the average, the opportunity of the sustainable farming for farmer in sub urban area of sleman regency is amounted to 53.33 percent.

Career Decision-Making in China: A Moderated Mediation Model of Self Efficacy, Personal Utility, and Subjective Norms

Kexin B., Zainudin Z., Jamil N. K. — Mon, 12 Jan 2026 00:00:00 +0000

Career decision-making among university students is increasingly shaped by both psychological beliefs and sociocultural expectations, particularly in collectivist contexts such as China. Grounded in Social Cognitive Theory, Expectancy Value Theory, and the Theory of Planned Behavior, this study proposes and tests a moderated mediation model explaining how self-efficacy and personal utility influence career choice decisions through support-seeking behavior, with subjective norms acting as a moderator. A cross-sectional survey was conducted among 368 undergraduates from public universities in Liaoning Province, China. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that self-efficacy and personal utility significantly predict support-seeking behavior, which in turn has a strong positive effect on career choice decisions. Support seeking also partially mediates the relationships between the psychological predictors and career outcomes. Furthermore, subjective norms significantly moderate the relationship between support seeking and career choice, strengthening this link under higher perceived social expectations. These findings highlight the integrated influence of personal agency and social context in shaping students’ career decisions in collectivist societies. The study contributes to career development literature by validating a culturally responsive moderated mediation model and offers practical implications for career counseling, family engagement, and policy design in higher education.

Comparison studies of Double Layered Hydroxides modified by sodium dodecyl sulphate and Graphene Oxide composites for the treatment of Coomassie blue (G-250) in wastewater

Rashed Sarah — Mon, 12 Jan 2026 00:00:00 +0000

In this study, Sodium Dodecyl Sulphate modified double layered hydroxides (SDS-LDH) and Graphene Oxide Double Layered Hydroxides (GO-LDH) were synthesized via reconstruction and sonochemical methods, respectively. Batch experiments were performed to study the adsorption behaviour and mechanism of the synthesized adsorbents to eliminate Coomassie brilliant blue G-250 dye (CBB) from an aqueous solution. GO-LDH was more efficient in CBB adsorption through ion exchange, resulting in q_e= 1430 mg/g using 5 mg of GO-LDH at 5 min owing to its high specific average surface area and inter-lamellar distance. However, SDS-LDH depended on the hydrophobic interaction with CBB leading to q_e= 62 mg/g using 85 mg of SDS-LDH at 60 min. SDS-LDH and GO-LDH obeyed the PSO model with a GO-LDH adsorption initial rate 7 times higher than that of SDS-LDH as discussed by the intra-particle diffusion model via three steps.