https://ejicccm.com/index.php/icccmjssh <p><strong>ICCCM Journal of Social Sciences and Humanities (ICCCM JSSH) [eISSN 2811-4469]</strong> is an international research journal and devoted to the publication of original papers. It is open access, peer-reviewed publication with a global reach. The journal aims to provide an international forum for the presentation of original fundamental research, interpretative reviews, and discussion of new developments in the area of social sciences and humanities. It also provides a venue for top-tier researchers, practitioners, and postgraduate students to showcase ongoing research and progress in these fields.</p> <p>ICCCM JSSH is published online with six (6) issues per year (Feb, April, June, August, October, and December). Besides that, special issues of ICCCM JSSH will be published non-periodically from time to time.</p> <p><strong>Language:</strong> English</p> <p><strong>Level of Publication:</strong> International</p> <p><strong>Authors are required to pay (MYR 250)</strong> Article Publishing Charges (APCs) as part of the publication process.</p> International Cultural Communication Center Malaysia en-US ICCCM Journal of Social Sciences and Humanities 2811-4469 https://ejicccm.com/index.php/icccmjssh/article/view/235 <p>Abstract: Moringa, also known as drumstick tree, is a plant well-known for its rich nutritional profile and has been the subject of numerous studies exploring its potential health benefits. This study focuses on the innovation of a new food product, Mokaya, a combination of the names Moringa and Seri Kaya, which has been developed to cater to vegetarian diets using entirely plant-based ingredients. The Moringa plant, often referred to as the miracle tree, is incorporated into the Seri Kaya formulation to create Mokaya, which is not only delicious but also packed with nutrients. The main objective of this study is to develop a vegetarian-friendly Seri Kaya that maximizes the nutritional benefits of Moringa. The process involves using Moringa leaves and its fruit as the main ingredients in the production of Mokaya. Other plant-based ingredients are carefully selected to complement Moringa's nutritional profile while ensuring the product meets vegetarian dietary restrictions. The final product undergoes evaluation to assess its acceptability in terms of taste, texture, and overall satisfaction. Furthermore, the innovation of using Moringa as a key ingredient in the making of Seri Kaya not only opens up new culinary possibilities but also provides a functional food product that supports overall health and well-being. This study highlights the potential of incorporating Moringa into various food products to enhance nutrition and promote healthier eating habits among vegetarians.</p> <p>Keywords: Healthy food, innovation, moringa, seri kaya, vegetarian diet</p> Kamarul Hazri Ghazali Norzilah Ismail Khairul Hafis Hassan Nazri Copyright (c) 2025 NORZILAH ISMAIL, Kamarul Hazri Ghazali; Khairul Hafis Hassan Nazri https://creativecommons.org/licenses/by-nc-sa/4.0 2025-06-14 2025-06-14 4 2 10.53797/icccmjssh.v4i2.1.2025