ICCCM Journal of Social Sciences and Humanities

The Effect of Goods Quality on Purchasing Decisions on Food Delivery Applications (Case Study of Students of Muria Kudus University)

2025-12-31T04:23:32+00:00

The development of digital technology has encouraged students, including those at Muria Kudus University, to increasingly use food delivery apps. When choosing to purchase, students at Muria Kudus University assess not only the ease of use of the app but also the quality of the food they receive. This study aims to examine the influence of food quality on students' purchasing decisions through food delivery apps. The method used was quantitative, with data collected through a questionnaire from 70 students who actively use the service. Data collection was conducted using the simple random sampling with the approach accidental sampling, where respondents were randomly selected based on the students they met and used the delivery service. Food quality was measured by product freshness, order accuracy, appearance, and packaging condition. Data analysis used simple linear regression to determine the extent and significance of the food quality variable on students' purchasing decisions. The results showed that food quality had a positive and significant effect on students' purchasing decisions. The better the quality of the food offered, especially in terms of order accuracy, taste, appearance, and packaging, the higher the likelihood of students purchasing again. These findings emphasize the importance of food businesses and delivery apps to maintain product quality to increase customer satisfaction and loyalty.

The Influence of GrabFood Food Delivery Service Usage on the Consumptive Behavior of Students at Muria Kudus University

2026-01-10T15:57:22+00:00

The use of GrabFood services is becoming increasingly widespread, including among students University Muria Kudus. This study aims to examine the relevance of GrabFood use to the consumptive behavior of students University Muria Kudus, both those who live at home and those who live in boarding houses. The research sample consisted of 70 students University Muria Kudus had used GrabFood for at least three months. The sampling technique used accidental sampling, while data analysis was conducted through simple regression using the Product Moment approach. The results of the study show that the majority of respondents were aged 19 to 20 years old with a monthly allowance of between IDR 1.100.000 and IDR 2.000.000. The average frequency of food orders through GrabFood was three times in three months. Through the process of problem identification, literature study, data collection, tabulation, and quantitative descriptive analysis, normality tests, linearity tests, simple linear regression, and t-tests were also conducted. The linearity test produced a substantial deviation from linearity value of 0,507, indicating a linear relationship between the use of GrabFood and consumptive behavior. Levene's test showed a significance value of 0,253, indicating that the data variance was homogeneous. Meanwhile, the t-test results showed that the sales quality variable (X) had a significant effect on purchasing decisions (Y) with a t-value of 5,260 (sig. 0,000). The regression coefficient of 0,491 indicates that every one-unit increase in sales quality will increase purchasing decisions by 0,491 points. The constant value of 18,826 describes the level of purchasing decisions when sales quality is zero.

Guidance, Creation, and Utilization of Interactive Digital Comics Based on Indonesian Culture for Lecturers of the Malay Language Department at Thaksin University

2026-01-10T16:16:19+00:00

This Community Service (PkM) activity aims to improve the competence of lecturers of the Thaksin University Malay Language Department in developing and utilizing interactive digital comics based on Indonesian culture as a learning medium. The material for this digital comic is taken from the story of Borobudur Temple. This is because the socio-religious background between Indonesia and Thailand has similarities. The similarity is that Indonesia and Thailand have the same Buddhist religion and are applied to historical heritage through Borobudur Temple. The background of this activity is the still limited use of innovative and contextual digital learning media in teaching Indonesian language and culture in the partner environment. The implementation method includes several stages, namely observation, needs analysis, training and mentoring in creating interactive digital comics, as well as evaluation of activities and products. The results of the activity show an increase in lecturers' knowledge and skills in designing storylines, composing scripts, and operating digital comic creation platforms, as well as the birth of a number of interactive digital comic products that are relevant to teaching materials and depict the richness of Indonesian culture. In addition, participants showed a positive attitude and high motivation to integrate interactive digital comics in the learning process. Thus, this PkM activity contributes to strengthening innovation in learning media and the introduction of Indonesian culture in the Thaksin University Malay Language Department environment.