Sari, . A. I., A. S. W. Asshidiqi, and W. Widyastuti. “Analysis of Factors Influencing Consumer Purchase Decisions of Local Fruits at Kliwon Market and Bitingan Market, Kudus Regency”. ICCCM Journal of Social Sciences and Humanities, vol. 4, no. 5, Dec. 2025, pp. 7-15, doi:10.53797/icccmjssh.v4i5.2.2025.