The The History and Development of American Tv Series in China

Authors

  • Ruohua Zhang Department of Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
  • Mohd Nizam Osman Department of Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
  • Hani Salwah Yaakup Department of Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
  • De Costa Feroz Department of Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia

DOI:

https://doi.org/10.53797/icccmjssh.v2i1.1.2023

Keywords:

American TV series, history, development, Chinese audience

Abstract

This research examines the dissemination history and strategies of American TV series in China through text analysis of relevant Chinese and English literature. As an important carrier of American culture, American TV series have been increasingly influential in global communication. This paper aims to research the communication and development of American TV series in China in the past 42 years since the 1980s and the changes of American TV series audience. It analyzes and summarizes the three important stages of dobbed film stage, DVD stage and Internet stage. In addition, the popularity of American TV series as the most influential and widely distributed overseas series in China is analyzed from four different strategies of content narrative, audience demands, marketing and culture. In addition to the well-produced content of American TV series and the dissemination strategies for the Chinese context, American TV series also contain the universal cultural values. American TV series under different genres cover as many common cultural topics as possible, which can get the maximum value recognition among different cultural groups and form a certain degree of cultural identity construction and cross-cultural communication demands.

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Published

2023-02-25

How to Cite

Zhang, R. ., Osman, M. N., Yaakup, H. S., & Feroz, D. C. (2023). The The History and Development of American Tv Series in China. ICCCM Journal of Social Sciences and Humanities, 2(1), 1–10. https://doi.org/10.53797/icccmjssh.v2i1.1.2023

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Articles