The Effect of Goods Quality on Purchasing Decisions on Food Delivery Applications (Case Study of Students of Muria Kudus University)

Ardianto Aril; Amaliatun  Nikmah; Maulana Rizky  Saputra; Rosalina Surya  Mukti; Wisnu  Prasetyo  Aji; Ivan Rizki  Fernanda; Rehan Nor  Cahyo; Winda  Widyastuti

doi:10.53797/icccmjssh.v4i6.1.2025

Authors

Ardianto Aril Muria Kudus University, Kudus, INDONESIA
Amaliatun Nikmah Muria Kudus University; Kudus, Indonesia
Maulana Rizky Saputra Muria Kudus University; Kudus, Indonesia
Rosalina Surya Mukti Muria Kudus University, Kudus, INDONESIA
Wisnu Prasetyo Aji Muria Kudus University, Kudus, INDONESIA
Ivan Rizki Fernanda Muria Kudus University, Kudus, INDONESIA
Rehan Nor Cahyo Muria Kudus University, Kudus, INDONESIA
Winda Widyastuti Muria Kudus University, Kudus, INDONESIA

DOI:

https://doi.org/10.53797/icccmjssh.v4i6.1.2025

Keywords:

Food quality, purchasing decision, food delivery applications, university students, order accuracy, customer satisfaction

Abstract

The development of digital technology has encouraged students, including those at Muria Kudus University, to increasingly use food delivery apps. When choosing to purchase, students at Muria Kudus University assess not only the ease of use of the app but also the quality of the food they receive. This study aims to examine the influence of food quality on students' purchasing decisions through food delivery apps. The method used was quantitative, with data collected through a questionnaire from 70 students who actively use the service. Data collection was conducted using the simple random sampling with the approach accidental sampling, where respondents were randomly selected based on the students they met and used the delivery service. Food quality was measured by product freshness, order accuracy, appearance, and packaging condition. Data analysis used simple linear regression to determine the extent and significance of the food quality variable on students' purchasing decisions. The results showed that food quality had a positive and significant effect on students' purchasing decisions. The better the quality of the food offered, especially in terms of order accuracy, taste, appearance, and packaging, the higher the likelihood of students purchasing again. These findings emphasize the importance of food businesses and delivery apps to maintain product quality to increase customer satisfaction and loyalty.

Downloads

Download data is not yet available.

References

Bablok, W., & Passing, H. (1985). Application of statistical procedures in analytical instrument testing. The Journal of automatic chemistry, 7(2), 74. https://doi.org/10.1155/S1463924685000177

Deliens, T., Clarys, P., De Bourdeaudhuij, I., & Deforche, B. (2014). Determinants of eating behaviour in university students: a qualitative study using focus group discussions. BMC public health, 14(1), 53. https://doi.org/10.1186/1471-2458-14-53

Imaningsih, E. S., & Rohman, S. (2018). The model of product quality, promotion, price, and purchase decisions. Jurnal Ekonomi, 23(2). https://doi.org/10.24912/je.v23i2.373

Ittaqullah, N., Madjid, R., & Suleman, N. R. (2020). The effects of mobile marketing, discount, and lifestyle on consumers’ impulse buying behavior in online marketplace. International Journal of Scientific and Technology Research, 9(3), 1569-1577.

Maha, V. A., & Rahardja, B. V. (2025). The Impact of Online Consumer Purchase Intention on Shopee Food Application: A Systematic Literature Review. International Journal of Economics and Business Studies, 2(1), 1-13. https://doi.org/10.1234/ijebs.v2i1.105

Miklosik, A., Starchon, P., & Evans, N. (2020). Television advertising in the multiscreen and multitasking age: does it work for millennials? Медиаобразование, 60(1), 154-165. https://doi.org/10.13187/me.2020.1.154

Munier, N. (2011). Methodology to select a set of urban sustainability indicators to measure the state of the city, and performance assessment. Ecological Indicators, 11(5), 1020-1026. https://doi.org/10.1016/j.ecolind.2011.01.006

Nugraha, G. G., Trisnawati, J. D., & Widjaja, F. N. (2024). Loyalty Toward Shoope-food Delivery Service: The Role of E-Service Quality and Food Quality. Journal of Entrepreneurship and Business (JEB), 5(2), 125-139.

Pal, D., Funilkul, S., Eamsinvattana, W., & Siyal, S. (2022). Using online food delivery applications during the COVID-19 lockdown period: What drives University Students’ satisfaction and loyalty?. Journal of Foodservice Business Research, 25(5), 561-605. https://doi.org/10.1080/15378020.2021.1964419

Prabhu, N., & Soodan, V. (2020, July). The effect of mobile app design features on student buying behavior for online food ordering and delivery. In International Conference on Human-Computer Interaction (pp. 614-623). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-60152-2_45

Putri, A. S., Zakaria, R. Z., & Yuniaristanto, Y. Y. (2022). Factors affecting user satisfaction with online food delivery service applications in indonesia (Gofood, Grabfood, dan Shopeefood). Performa: Media Ilmiah Teknik Industri, 21(2), 161-167. https://doi.org/10.20961/performa.21.2.57349

Samoggia, A., Monticone, F., & Bertazzoli, A. (2021). Innovative digital technologies for purchasing and consumption in urban and regional agro-food systems: A systematic review. Foods, 10(2), 208. https://doi.org/10.3390/foods10020208

Tomiwa, A. C. (2025). Consumer Behaviour Towards Online Food Delivery Services–A Study of Undergraduate Students at The University of Ibadan.

Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS quarterly, 373-396. https://doi.org/10.2307/23044048

Wulandari, P., Nurhayati, E., & Rahman, A. (2024). The Influence of Generation Z Consumer Behavior to Use of the Delivery Food Service Application (Shopeefood). Al Dzahab, 5(2), 111-120. Https://Doi.Org/10.32939/Dhb.V5i2.4075