Agribusiness Student’s Perseption of Pili Products at Central Bicol State University of Agriculture, Pili, Camarines Sur, Philippines

Fadila Alfi

doi:10.53797/icccmjssh.v4i4.1.2025

Authors

Fadila Alfi Muria Kudus University, Kudus, 59352, INDONESIA

DOI:

https://doi.org/10.53797/icccmjssh.v4i4.1.2025

Keywords:

Consumer perception, agribusiness students, pili products

Abstract

This study aims to assess Agribusiness students' perceptions of pili-based products at Central Bicol State University of Agriculture, Pili, Camarines Sur, Philippines. Perceptions were measured using a five-point Likert scale focusing on product quality, product health, food safety, and price. The study employed a quantitative descriptive approach with a sample of 32 Agribusiness students selected through purposive sampling. Data were analysed using descriptive statistics and Spearman correlation analysis. The results indicate that students demonstrate positive perceptions across all variables, with food safety emerging as the most influential factor, showing strong correlations with product quality, product health, and price. Pili products are generally perceived as nutritious, safe for consumption, reasonably priced, and possessing strong market potential among young consumers. However, improvements in packaging attractiveness and product innovation are still necessary to enhance competitiveness.

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